The Whoo model, rooted in Korean royal court docket traditions and natural medication, extends its luxurious method to cosmetics with its lipstick line. These merchandise continuously incorporate conventional Korean components and aesthetics alongside trendy beauty know-how. For instance, gold and pearl are sometimes highlighted components, echoing historic magnificence practices whereas delivering up to date efficiency.
By linking magnificence rituals of the previous with present-day needs, the model provides a singular promoting proposition. This connection to historic Korean magnificence practices gives a way of cultural significance and exclusivity. The emphasis on premium components and opulent packaging additional enhances the perceived worth and contributes to an expensive expertise.
