Clark+Kensington paint is a personal label model manufactured for Ace {Hardware}. Ace {Hardware} Company, a retailer-owned cooperative, owns the Clark+Kensington trademark. This association permits Ace {Hardware} shops to supply a competitively priced paint line alongside nationwide manufacturers.
Providing a personal label paint model supplies a number of benefits for Ace {Hardware}. It permits them to manage pricing and product formulation, probably resulting in greater revenue margins and a singular product providing for his or her clients. This technique can foster buyer loyalty by offering a top quality paint possibility solely out there by way of their community of shops. Moreover, it differentiates Ace {Hardware} from opponents who might not supply an analogous personal label line.