CytoSport, based by Greg Pickett, a former aggressive bike owner, developed and launched the ready-to-drink protein complement Muscle Milk within the late Nineteen Nineties. Initially designed to supply supplemental protein for athletes, the product rapidly gained reputation amongst health fanatics and most of the people.
The introduction of this handy protein supply supplied a brand new means for people to extend their protein consumption, significantly after exercises or as a meal alternative. This accessibility contributed considerably to the expansion of the sports activities diet market and helped popularize the idea of protein supplementation for a wider viewers. Its growth stuffed a spot available in the market, offering a ready-made various to conventional protein powders, which require mixing. This innovation considerably impacted how shoppers strategy protein consumption and general health diet.