The phrase, popularized within the early 2010s, sometimes signifies a humorous response to an unknown contact after buying a brand new system or altering one’s cellphone quantity. It feigns ignorance of the sender’s identification, usually used playfully or to deflect undesirable communication. For instance, receiving a textual content from an unsaved quantity may immediate this response.
This expression displays a typical expertise within the digital age: the momentary confusion of sorting by contacts after a cellphone improve. It turned a meme exactly as a result of it resonated with the shared expertise of managing digital relationships. Past its humorous intent, the phrase can serve a sensible objective, prompting the sender to determine themselves and re-establish communication throughout the new context of the recipient’s system. Its rise coincides with the period of widespread smartphone adoption and evolving social communication norms.
