Espoln Tequila is a model beneath the umbrella of Campari Group, an Italian beverage firm recognized for its intensive portfolio of alcoholic and non-alcoholic drinks. Campari acquired the model in 2014 from the San Nicolas distillery.
Understanding the model’s possession gives useful context. Campari’s acquisition considerably expanded its presence within the high-growth tequila class. This strategic transfer allowed the worldwide firm to leverage its distribution community and advertising and marketing experience to raise Espoln’s market attain and visibility. It additionally signaled the rising international demand for tequila and premium spirits. The distillery the place Espoln is produced, Destiladora San Nicols, positioned within the Highlands of Jalisco, Mexico, continues its conventional manufacturing strategies, sustaining the standard and character of the tequila.
