New Chapter, a distinguished pure complement model recognized for its whole-food fermented nutritional vitamins and natural extracts, is owned by Procter & Gamble (P&G). This acquisition occurred in 2012, bringing the Vermont-based firm beneath the umbrella of one of many world’s largest client items companies.
Understanding the possession of a complement model gives helpful context for shoppers. It could possibly make clear the corporate’s potential assets, analysis capabilities, and general enterprise philosophy. P&G’s acquisition provided New Chapter entry to a wider market and larger manufacturing capabilities, whereas probably elevating questions on sustaining its authentic dedication to sustainable and natural practices. This relationship between a big multinational company and a smaller, values-driven firm provides an fascinating case research within the pure merchandise {industry}.