9+ Funny "Rolex Who Cares I'm Already Late" Quotes & Memes


9+ Funny "Rolex Who Cares I'm Already Late" Quotes & Memes

This phrase represents a sentiment of disregard for standard standing symbols, particularly luxurious watches, when confronted with the urgency of tardiness. It means that punctuality, or the shortage thereof, supersedes the perceived significance of fabric possessions. The juxtaposition of a high-value merchandise like a Rolex with an off-the-cuff dismissal underscores the speaker’s prioritization of time over shows of wealth.

The expression’s significance lies in its reflection of fixing societal values. It speaks to a possible shift away from materials possessions as major indicators of success, putting higher emphasis on practicality and effectivity. Whereas the historic context of this particular phrasing is troublesome to pinpoint, it faucets right into a long-standing pressure between shows of affluence and extra elementary human issues. The sentiment probably resonates with people who worth experiences and actions over materials wealth.

This idea of prioritizing time over materials possessions might be additional explored by inspecting attitudes in direction of luxurious items, the rising calls for on private time in trendy society, and the evolving definition of success. Moreover, analyzing the underlying psychology of standing symbols and their perceived worth can present a deeper understanding of this dismissive perspective.

1. Time Shortage

The phrase “rolex who cares i am already late” encapsulates a sentiment deeply rooted within the modern expertise of time shortage. It suggests a world the place the pressures of schedules and deadlines supersede issues about materials possessions, even luxurious objects like a Rolex. This notion of time as a extremely precious, finite useful resource underpins the dismissive perspective in direction of the watch.

  • The Stress of Trendy Life

    People are more and more burdened with a number of commitments, from work and household obligations to social engagements and private pursuits. This fixed strain creates a way of urgency, the place each minute feels accounted for. In such a context, the show of wealth turns into secondary to the environment friendly use of time. Lacking a deadline or arriving late carries higher weight than showcasing a standing image.

  • Prioritization and Commerce-offs

    Time shortage necessitates prioritization. People should continuously make choices about the right way to allocate their restricted time, typically involving trade-offs. The phrase embodies a aware option to prioritize punctuality over the show of affluence. The implication is that arriving on time, or at the very least mitigating lateness, is deemed extra precious than the social or private advantages related to proudly owning a luxurious watch.

  • The Perceived Worth of Time

    The dismissive tone in direction of the Rolex signifies a shift in perceived worth. Time, a non-renewable useful resource, is elevated above a fabric possession, no matter its financial price. This displays a rising consciousness of time’s preciousness, significantly in a society characterised by fixed calls for and a fast-paced way of life. The Rolex, symbolic of fabric success, loses its significance when juxtaposed with the rapid concern of being late.

  • Penalties of Lateness

    The urgency conveyed highlights the potential repercussions of being late. These penalties can vary from missed alternatives and broken skilled reputations to non-public disappointments and social fake pas. The phrase means that these repercussions outweigh any perceived advantage of displaying a luxurious merchandise. The main focus shifts from outward appearances to the sensible implications of managing one’s time successfully.

Finally, the phrase displays a broader societal shift the place the environment friendly utilization of time is paramount. It underscores the rising strain people face in managing their schedules and the ensuing prioritization of punctuality over shows of fabric wealth. On this context, the Rolex, an emblem of luxurious and success, turns into virtually sarcastically irrelevant within the face of time shortage.

2. Materials Detachment

Materials detachment, a philosophy emphasizing diminished significance of possessions, finds clear expression within the phrase “rolex who cares i am already late.” This sentiment prioritizes a direct sensible concernpunctualityover the show of a luxurious merchandise. The Rolex, symbolic of fabric success, turns into inconsequential within the face of a extra urgent challenge. This demonstrates a detachment from the standing and validation sometimes related to luxurious items.

A number of elements contribute to this detachment. Experiences, relationships, and private progress typically outweigh materials acquisitions in offering lasting success. Moreover, the pursuit of fabric wealth might be perceived as a distraction from extra significant pursuits. The phrase suggests an consciousness of those limitations. Selecting punctuality over showcasing a Rolex displays a aware rejection of fabric values in favor of rapid, sensible wants. Actual-life examples embody people choosing experiences over luxurious items, or prioritizing work-life steadiness over profession development pushed solely by monetary acquire.

Understanding this connection gives sensible insights into shifting societal values. The rising emphasis on experiences, aware consumption, and sustainable practices aligns with the detachment from materials possessions exemplified by the phrase. Whereas materials possessions retain a job in society, their perceived significance seems to be diminishing in favor of extra intrinsic values. This shift presents each challenges and alternatives for people and companies alike. Navigating this evolving panorama requires a nuanced understanding of shopper conduct and a willingness to adapt to altering priorities.

3. Practicality over Luxurious

The phrase “rolex who cares i am already late” epitomizes the prioritization of practicality over luxurious. It suggests a situation the place the sensible concern of punctuality outweighs the symbolic worth of a luxurious merchandise like a Rolex. This prioritization displays a broader societal pattern the place performance and effectivity are more and more valued over ostentatious shows of wealth.

  • Performance versus Symbolism

    The core of this idea lies within the distinction between an object’s perform and its symbolic which means. A Rolex, primarily a timekeeping system, additionally capabilities as a standing image. Nonetheless, within the given phrase, its timekeeping perform is rendered irrelevant by the overriding concern of being late. The phrase implies that the sensible must be on time supersedes the need to undertaking a picture of affluence or success.

  • The Worth of Time

    Time, a non-renewable useful resource, is implicitly valued over a fabric possession. The phrase means that the potential penalties of tardinessmissed alternatives, broken fame, and so forth.outweigh the symbolic worth of the Rolex. This prioritization displays a rising consciousness of time’s significance in a fast-paced, aggressive world. Examples embody selecting dependable transportation over a luxurious automobile vulnerable to breakdowns or choosing a fast, nutritious meal over a prolonged fine-dining expertise.

  • Shifting Shopper Conduct

    This choice for practicality displays evolving shopper preferences. Shoppers are more and more in search of services and products that supply real worth and utility. Performance, sturdiness, and effectivity typically outweigh superficial aesthetics or model status. This shift is clear within the rising recognition of minimalist existence, sustainable merchandise, and experiences over materials possessions. The phrase aligns with this pattern, suggesting that practicality is changing into a key driver of shopper decisions.

  • The Redefinition of Success

    The phrase subtly challenges conventional notions of success, typically equated with materials wealth. By prioritizing punctuality over the show of a luxurious watch, it means that success could be higher measured by actions and outcomes somewhat than possessions. This aligns with a broader societal shift the place private success, social impression, and work-life steadiness are more and more valued as markers of success.

In conclusion, the phrase “rolex who cares i am already late” encapsulates a rising pattern the place practicality trumps luxurious. It highlights a shift in societal values, the place performance, time effectivity, and tangible outcomes are prioritized over the symbolic worth of fabric possessions. This shift has vital implications for shopper conduct, advertising methods, and the broader definition of success in trendy society.

4. Rejection of Standing Symbols

The phrase “rolex who cares i am already late” encapsulates a rejection of standing symbols, particularly luxurious watches, in favor of a extra urgent sensible concern: punctuality. This dismissal signifies a shift in values the place the normal markers of standing, wealth, and success grow to be subordinate to extra rapid and pragmatic issues. This rejection displays broader societal developments and evolving perceptions of what really holds worth.

  • Prioritizing Intrinsic Worth

    The phrase suggests a prioritization of intrinsic worth over extrinsic shows of standing. A Rolex, whereas signifying materials wealth, turns into irrelevant when juxtaposed with the intrinsic worth of time and the significance of punctuality. This displays a rising emphasis on experiences, private progress, and significant connections, typically perceived as extra fulfilling than materials possessions. For instance, a person may prioritize spending time with household over attending a prestigious social occasion, demonstrating a choice for intrinsic rewards over exterior validation.

  • Shifting Definitions of Success

    The dismissive perspective in direction of the Rolex challenges standard notions of success, typically equated with the buildup of wealth and standing symbols. The phrase implies that success is just not solely outlined by materials possessions but in addition by actions, achievements, and adherence to commitments like punctuality. This aligns with evolving societal views the place elements like work-life steadiness, social impression, and private success are more and more thought of markers of success.

  • Deal with Performance

    The phrase highlights a give attention to performance over superficiality. The Rolex, primarily a timekeeping system, loses its symbolic energy when its fundamental perform turns into secondary to the urgency of being late. This displays a broader pattern the place shoppers prioritize practicality and utility over model names and standing associations. Examples embody selecting a dependable, fuel-efficient automobile over a luxurious car or choosing sturdy, purposeful clothes over designer labels.

  • The Phantasm of Materialism

    The phrase subtly critiques the perceived significance of fabric possessions. It means that standing symbols, whereas conferring a way of social standing, might be in the end meaningless within the face of real-world issues. The dismissal of the Rolex highlights the possibly fleeting and superficial nature of standing derived from materials wealth. This resonates with actions advocating for minimalist existence, sustainable consumption, and a give attention to experiences over materials acquisitions.

In conclusion, “rolex who cares i am already late” displays a broader rejection of standing symbols and a reevaluation of societal values. By prioritizing punctuality over the show of a luxurious watch, the phrase underscores a shift in direction of intrinsic values, sensible issues, and a extra nuanced understanding of success. This rejection challenges the normal affiliation of fabric possessions with standing and highlights the rising significance of experiences, actions, and private success in defining a significant life.

5. Prioritizing Punctuality

The phrase “rolex who cares i am already late” instantly illustrates the prioritization of punctuality over shows of affluence. The speaker dismisses the importance of a luxurious merchandise, a Rolex watch, within the face of imminent tardiness. This dismissal reveals a price system the place adhering to schedules and respecting others’ time outweighs the symbolic worth of fabric possessions. Punctuality, on this context, turns into a paramount concern, superseding any potential social or private advantages derived from proudly owning a luxurious merchandise. This prioritization implies a recognition of time’s inherent worth as a finite useful resource, to not be wasted on superficial shows of wealth when a dedication or deadline is at stake.

This prioritization of punctuality can stem from numerous motivations. Professionally, timeliness demonstrates respect for colleagues and shoppers, contributing to environment friendly workflows and profitable outcomes. Personally, punctuality displays consideration for others’ schedules and fosters stronger relationships. The potential penalties of latenessmissed alternatives, broken reputations, or strained relationshipsfurther underscore the sensible significance of adhering to schedules. Contemplate a surgeon arriving late for a crucial operation; the worth of their Rolex pales compared to the urgency of the scenario and the potential repercussions of their delay. Equally, lacking an important enterprise assembly on account of tardiness, no matter proudly owning a standing image, can result in vital monetary setbacks. These examples spotlight how prioritizing punctuality demonstrates professionalism, respect, and a dedication to attaining outcomes.

Understanding the connection between punctuality and the dismissive perspective in direction of the Rolex gives precious insights into modern values. It displays a shift away from purely materials measures of success in direction of a higher appreciation for effectivity, duty, and respect for time. This shift has sensible implications for each people and organizations. People who prioritize punctuality typically expertise elevated productiveness, stronger skilled relationships, and a higher sense of non-public effectiveness. Organizations that domesticate a tradition of timeliness profit from streamlined operations, improved consumer satisfaction, and a extra constructive work atmosphere. Whereas the pursuit of fabric possessions could persist, the phrase means that punctuality is more and more acknowledged as an important factor of each private {and professional} success.

6. Devaluation of Luxurious

The phrase “rolex who cares i am already late” signifies a devaluation of luxurious, particularly within the context of competing priorities. A Rolex, a quintessential image of luxurious and standing, turns into inconsequential when juxtaposed with the urgency of punctuality. This devaluation would not essentially suggest an entire rejection of luxurious items, however somewhat a reassessment of their significance relative to different values. The sensible implications of being latemissed alternatives, broken skilled fame, or private embarrassmentoutweigh the symbolic worth related to proudly owning a luxurious watch. This implies a shift in perspective the place purposeful and experiential values supersede materials possessions as major indicators of success or well-being.

A number of elements contribute to this devaluation. Experiences, private progress, and significant relationships typically present extra lasting satisfaction than materials acquisitions. Moreover, the pursuit of luxurious items might be perceived as a distraction from extra important pursuits. The phrase highlights this shift in priorities, suggesting that intrinsic values are gaining priority over extrinsic shows of standing. Actual-world examples embody people choosing charitable donations over luxurious purchases, prioritizing time with family members over buying standing symbols, or investing in talent improvement somewhat than accumulating materials wealth. This devaluation of luxurious displays a broader societal pattern towards aware consumption and a give attention to experiences over possessions.

Understanding this devaluation of luxurious inside the context of the phrase gives precious perception into evolving societal values. It means that conventional markers of successmaterial wealth and standing symbolsare being challenged by a higher emphasis on intrinsic values, time administration, and private effectiveness. This shift presents alternatives for companies to adapt their advertising methods by specializing in the real worth and utility of their services and products somewhat than solely counting on luxurious branding. Moreover, recognizing this devaluation can empower people to make extra aware consumption decisions aligned with their values and priorities, resulting in higher private success and a extra sustainable method to materials possessions. Whereas luxurious items could retain a sure attract, the phrase means that their perceived worth is more and more contingent on their alignment with different, extra elementary values.

7. Deal with Important Actions

The phrase “rolex who cares i am already late” underscores a give attention to important actions by prioritizing the rapid want for punctuality over the show of a luxurious merchandise. This prioritization displays a price system the place taking mandatory motion trumps superficial issues. The Rolex, symbolic of standing and materials wealth, turns into irrelevant within the face of a extra urgent sensible demand. This give attention to important actions reveals a realistic method to decision-making, emphasizing effectivity and effectiveness over outward appearances or social signaling.

  • Prioritizing Rapid Wants

    The phrase exemplifies prioritizing rapid wants over much less pressing issues. The important motion is to reach on time, outweighing the need to show a standing image. This displays a sensible method to problem-solving the place rapid wants dictate motion. Examples embody a paramedic dashing to an emergency, a firefighter responding to a name, or a person selecting a faster however much less comfy mode of transport to reach at an important appointment on time.

  • Disregarding Superficialities

    The dismissive tone in direction of the Rolex signifies a disregard for superficialities. Materials possessions and their related standing grow to be secondary to the important job at hand. This implies a price system the place actions and outcomes maintain higher significance than outward appearances. Examples embody selecting purposeful work apparel over trendy however impractical clothes or choosing a easy, environment friendly workspace over a lavishly embellished however much less productive one.

  • Embracing Pragmatism

    The phrase embodies a realistic method to decision-making. The main focus shifts from symbolic worth to sensible utility. The important motion, arriving on time, dictates the plan of action, demonstrating a choice for effectivity and effectiveness over symbolic gestures. This pragmatism extends past the rapid context of punctuality, influencing broader life decisions resembling profession paths, relationships, and way of life choices.

  • Valuing Time Effectivity

    The urgency conveyed within the phrase highlights the significance of time effectivity. The speaker acknowledges that point is a finite useful resource and chooses to allocate it in direction of the important motion somewhat than on issues associated to materials possessions. This displays a rising consciousness of the worth of time in a fast-paced society, the place maximizing productiveness and minimizing wasted time are more and more necessary.

In conclusion, “rolex who cares i am already late” emphasizes a give attention to important actions by prioritizing rapid wants, disregarding superficialities, embracing pragmatism, and valuing time effectivity. This focus displays a broader societal pattern in direction of valuing actions and outcomes over materials possessions and exterior validation. The phrase serves as a reminder that within the face of urgent calls for, taking mandatory motion typically supersedes superficial issues, no matter their symbolic worth.

8. Immediacy over Appearances

The phrase “rolex who cares i am already late” completely encapsulates the idea of immediacy over appearances. It presents a situation the place the rapid concern of punctuality trumps the symbolic worth of a luxurious merchandise, a Rolex watch. This prioritization of the rapid want over outward appearances displays a broader shift in values, the place sensible issues typically outweigh superficial shows of standing or wealth. The phrase serves as a microcosm of this bigger pattern, highlighting the rising significance of motion and effectivity over superficial shows.

  • Prioritizing Motion

    The phrase emphasizes the significance of taking motion. Being on time, the rapid concern, necessitates motion, whereas the Rolex represents a static show of standing. The speaker prioritizes the required motion over the symbolic worth of the watch. This may be noticed in numerous real-life situations, resembling selecting a faster mode of transportation over a extra luxurious however slower one or choosing a sensible, environment friendly resolution over a extra elaborate however time-consuming method. The underlying message is that taking mandatory motion typically outweighs sustaining appearances.

  • The Worth of Time

    The phrase implicitly highlights the worth of time. Being late carries potential penalties, whereas the Rolex, although precious, stays a fabric possession. The speaker acknowledges time as a extra valuable commodity. That is mirrored within the rising consciousness of time administration and productiveness, the place optimizing time utilization is usually prioritized over leisurely pursuits or shows of affluence. Examples embody people selecting to take a position time in talent improvement somewhat than leisurely actions or companies prioritizing environment friendly workflows over elaborate however time-consuming processes.

  • Shifting Social Values

    The dismissal of the Rolex displays a shift in social values. Conventional standing symbols maintain much less weight when confronted with rapid sensible issues. This implies a transfer in direction of valuing actions and outcomes over outward shows of wealth or standing. This shift might be noticed in numerous social developments, such because the rising recognition of experiences over materials possessions, the emphasis on sustainable practices over conspicuous consumption, and the rising recognition of work-life steadiness over relentless profession pursuits.

  • Pragmatism over Symbolism

    The phrase highlights a choice for pragmatism over symbolism. The sensible concern of punctuality outweighs the symbolic worth of the Rolex. This pragmatic method prioritizes effectivity and effectiveness over superficial shows. Examples embody selecting purposeful clothes over trendy however impractical apparel, choosing a dependable car over a flashy however much less reliable one, or prioritizing a easy, efficient resolution over a fancy however much less sensible method. This pragmatism displays a broader pattern towards valuing substance over model.

In conclusion, the phrase “rolex who cares i am already late” succinctly captures the essence of immediacy over appearances. It demonstrates a shift in values the place sensible issues and important actions supersede the symbolic significance of fabric possessions and standing symbols. This prioritization of immediacy displays a broader pattern towards pragmatism, effectivity, and a recognition of time’s inherent worth in a fast-paced, outcome-oriented world.

9. Shifting Worth Programs

The phrase “rolex who cares i am already late” serves as a potent illustration of shifting worth methods in modern society. It encapsulates a departure from conventional standing symbols and materials possessions as major indicators of success or well-being. The dismissal of a luxurious merchandise like a Rolex in favor of punctuality displays a reprioritization of values, the place practicality, effectivity, and respect for time supersede the show of affluence. This shift is pushed by numerous elements, together with the rising pressures of contemporary life, the rising consciousness of time shortage, and a higher emphasis on experiences and private success over materials acquisitions. The phrase suggests a transfer away from extrinsic motivations, resembling social standing and materials wealth, in direction of intrinsic values like private progress, significant connections, and a way of goal.

This shift in values has tangible manifestations in numerous elements of life. Shoppers are more and more prioritizing experiences over materials items, choosing journey, training, or private improvement alternatives somewhat than luxurious purchases. Office cultures are evolving to prioritize work-life steadiness and worker well-being over purely monetary incentives. Social interactions more and more emphasize authenticity and real connection over superficial shows of standing. The rise of minimalist existence, sustainable practices, and the sharing economic system additional exemplifies this shift away from materials accumulation and in direction of a extra aware and values-driven method to consumption. For example, people could select to put money into high-quality, sturdy items somewhat than regularly changing cheaper, trend-driven objects, reflecting a shift in direction of long-term worth and sustainability. Equally, selecting public transportation, biking, or strolling over proudly owning a luxurious automobile can replicate a prioritization of environmental duty and private well-being over shows of affluence.

Understanding this shift in worth methods is essential for navigating the evolving social and financial panorama. Companies should adapt their methods to cater to shoppers who prioritize worth, authenticity, and sustainability. Advertising efforts that focus solely on luxurious branding could fall flat with audiences more and more drawn to experiences and intrinsic values. Organizations that domesticate a tradition of respect for time, work-life steadiness, and worker well-being are more likely to entice and retain prime expertise. Recognizing this shift empowers people to make extra aware decisions aligned with their values, resulting in higher private success and a extra sustainable lifestyle. Whereas materials possessions could retain a sure attract, the phrase “rolex who cares i am already late” indicators a broader societal shift in direction of intrinsic values, experiences, and a extra balanced perspective on what really constitutes a significant and profitable life.

Regularly Requested Questions

This part addresses widespread inquiries associated to the phrase “rolex who cares i am already late” and its underlying implications relating to societal values and shifting priorities.

Query 1: Does this phrase point out an entire rejection of luxurious items?

Not essentially. The phrase highlights a situational devaluation of luxurious the place sensible issues supersede materials possessions. It displays a reevaluation of priorities somewhat than an absolute rejection of luxurious.

Query 2: Is that this sentiment solely pushed by anxieties surrounding punctuality?

Whereas punctuality is the rapid context, the phrase speaks to broader anxieties surrounding time shortage and the pressures of contemporary life. It displays a need to prioritize important actions over superficial shows.

Query 3: Does this phrase replicate a generational divide in values?

Whereas generational variations could exist, the sentiment probably resonates throughout numerous demographics. The rising calls for on time and the evolving definition of success transcend generational boundaries.

Query 4: How does this phrase relate to the idea of minimalism?

The phrase aligns with minimalist rules by prioritizing important wants over materials possessions. It represents a aware option to worth experiences and actions over the buildup of products.

Query 5: What are the implications of this shifting worth system for companies?

Companies should adapt by specializing in the real worth and utility of their services and products. Authenticity, sustainability, and experiences are more likely to resonate extra strongly than solely counting on luxurious branding.

Query 6: Does valuing practicality over luxurious equate to rejecting monetary success?

No. The phrase highlights a reevaluation of how success is measured. It means that success encompasses greater than materials wealth, together with efficient time administration, achievement of targets, and adherence to commitments.

Finally, understanding the nuances of this phrase gives insights into evolving societal values and the rising significance of intrinsic motivations over extrinsic shows of standing.

Additional exploration of those themes can present a deeper understanding of latest shopper conduct and the altering dynamics of success within the trendy world.

Suggestions for Prioritizing Time Successfully

The following tips, impressed by the sentiment “rolex who cares i am already late,” supply sensible methods for managing time successfully and prioritizing important actions.

Tip 1: Schedule Realistically: Keep away from over-scheduling. Incorporate buffer time between appointments to account for surprising delays. Reasonable scheduling reduces stress and will increase the probability of adhering to commitments.

Tip 2: Prioritize Ruthlessly: Establish important duties and give attention to their completion. Delegate or remove much less crucial actions. Ruthless prioritization ensures that precious time is allotted to high-impact actions.

Tip 3: Reduce Distractions: Create a devoted workspace free from interruptions. Flip off notifications and restrict entry to social media throughout centered work intervals. Minimizing distractions enhances focus and productiveness.

Tip 4: Make the most of Know-how Properly: Leverage productiveness instruments, calendar purposes, and time-tracking software program to streamline workflows and optimize time utilization. Know-how, when used successfully, can considerably improve time administration.

Tip 5: Worth Preparation: Satisfactory preparation reduces the probability of unexpected delays. Collect mandatory supplies, plan routes, and anticipate potential challenges upfront. Thorough preparation streamlines processes and saves precious time.

Tip 6: Be taught to Say No: Overcommitting results in time shortage and stress. Politely decline requests that don’t align with priorities or out there time. Saying no protects precious time and ensures give attention to important duties.

Tip 7: Replicate and Modify: Often evaluation time administration methods and establish areas for enchancment. Modify schedules and refine approaches as wanted. Constant reflection and adjustment result in steady enchancment in time administration expertise.

Implementing these methods promotes environment friendly time utilization, reduces stress, and permits one to give attention to what really issues. Prioritizing time successfully enhances productiveness, improves decision-making, and in the end contributes to a extra fulfilling and balanced life.

By adopting these sensible ideas, people can transfer past the superficiality of fabric possessions and embrace a extra purposeful and efficient method to time administration.

Conclusion

The exploration of “rolex who cares i am already late” reveals a multifaceted commentary on modern values. This phrase, although seemingly easy, encapsulates a shift away from conventional standing symbols towards a prioritization of practicality, effectivity, and intrinsic values. The evaluation examined the devaluation of luxurious, the give attention to important actions, the rising significance of time, and the rejection of fabric possessions as major indicators of success. These themes replicate broader societal developments towards aware consumption, sustainable practices, and a higher emphasis on experiences, private progress, and significant connections.

The dismissal of a luxurious merchandise within the face of a time constraint serves as a potent reminder of the evolving definition of success within the trendy world. It encourages a reevaluation of priorities and a shift towards a extra balanced and fulfilling lifestyle. This entails a aware option to prioritize time, experiences, and actions over the pursuit of fabric possessions and exterior validation. Finally, the phrase prompts reflection on what really holds worth in a world more and more characterised by time shortage and a reassessment of conventional measures of success.